Transit Pandemic Recovery Campaign

Online Toolkit for Transit Agencies | Local Partners | Businesses

Thank you for visiting the Transit Pandemic Recovery Campaign Online Toolkit. The purpose of this page is to provide access to all campaign resources for ease of use. As information changes, dates are modified so that you can make use of the most recently updated information and material.

Should you need additional information or have a question about the materials provided, please contact Carli Baylor at cbaylor@nctcog.org or 817-608-2365. 


 

Campaign Purpose

Due to the COVID-19 Pandemic, North Texas’ public transit has experienced a significant decline in ridership. DART, DCTA, Trinity Metro, and NCTCOG have coordinated on communications efforts in response. This response effort has three goals:

  • Ensuring transit agencies’ safety measures and technologies are understood by the public, while showing collaboration amongst regional agencies.
  • Increase North Texans’ trust in public transit
  • Increase public transit ridership

 

Public transit is essential to helping communities recover from this pandemic. As part of a coordinated effort to address this, NCTCOG has taken steps to include local partners with a vested interest or close relationship with our 3 main transit agencies. In order to achieve this, we are asking these partners to share and promote messages that are branded for the Transit Pandemic Recovery Communications Campaign.

We are offering several different branded elements to support this effort, especially related to the transit agencies’ health and safety measures.

As people reconnect to what they need, love, and aspire to achieve, public transportation will be there every step of the way. NCTCOG will continue to work with public transit, local partners, and businesses to meet North Texans’ needs as best we can to aid in recovery. 

 

Articles – Updated/Last modified: June 30, 2022 | Verified Accurate: June 30, 2022

Description: Articles and other materials related to the Transit Pandemic Recovery Campaign

Audience: General Public, Commuters, Employees

Campaign Kick-off Article
English Article: Long | Short
Spanish Article: Long  | Short

Return to Work Article
English
Spanish
 


Social Media Messaging – Updated/Last modified: July 25, 2022 | Verified Accurate: July 25, 2022

Description: A set of social media messages with suggested accompanying graphics for use. Messaging is based off talking points and appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners)

Transit Agency messaging: Phase 1 Link       Phase 2 Link
Local Partners messaging: Phase 1 Link       Phase 2 Link

Audience: General Public


Campaign Design Guidelines – Updated/Last modified: November 10, 2021 | Verified Accurate: 

Description: A document to assist partners with design elements meant to compliment the creative already provided.

Transit Campaign Design Guidelines: Link 

Audience: General Public


Images for Publication – Updated/Last modified: September 17, 2021 | Verified Accurate: September 17, 2021

Description: A set of graphics and other images provided to accompany social media, print, web, or other use.
Images are appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners/ Businesses)

Audience: General Public



Project Phase 2 Resources-


Flyer – 

English - https://nctcog.org/getmedia/fb6f7fbe-d129-4e8f-86e2-2497c27f3200/Phase2Flyer.pdf

Spanish - https://nctcog.org/getmedia/fb6f7fbe-d129-4e8f-86e2-2497c27f3200/Phase2FlyerEsp.pdf



Water Bill/Mailer Insert –

                English - https://nctcog.org/getmedia/bfe82c9b-40c8-45a4-97ed-df2ad6b92a70/phase2WaterBill.pdf

                Spanish - https://nctcog.org/getmedia/add913d1-9866-4cf3-b110-d78c8494c33d/phase2WaterBillesp.pdf 

 

Ad/Graphics – “Clean”

Creative English for Transits – https://nctcog.org/getmedia/89685d21-102a-438d-a32d-c2a2a0beddfd/phase2CleanA.png

Creative Spanish for Transits – https://nctcog.org/getmedia/87be5eb7-bc1f-47e1-8cf5-44780c56e19c/phase2CleanAesp.png 

Creative English for Local Partners - https://nctcog.org/getmedia/69e40628-b54d-4d6f-a844-b0e16575b7d7/phase2CleanB.png

Creative Spanish for Local Partners – https://nctcog.org/getmedia/b8d4c702-c315-40fb-ad32-13ff21a40ff1/phase2CleanBesp.png

 

Square English - 
https://nctcog.org/getmedia/6784e77e-a5bc-4530-963d-0ca135958fdc/phase2CleanSq.png 

Square Spanish - https://nctcog.org/getmedia/8d0d4d57-0b42-47e8-81e8-b097a11d2e8c/phase2CleanSqESP.png

 

Twitter English - https://nctcog.org/getmedia/cf41ebf3-37ed-4a09-9163-3b8ed9508689/phase2CleanTW.png

Twitter Spanish – 
https://nctcog.org/getmedia/7c876cfd-9292-4d65-8a09-7bac28411599/phase2CleanTWESP.png 

 

Ad/Graphics – “Bike”

Creative English – https://nctcog.org/getmedia/9168007b-7d15-434e-aed3-d614d44d87ad/phase2GFBike.png 

Creative Spanish – https://nctcog.org/getmedia/4272464b-cd9a-4e4a-bd68-926c151dd4ed/phase2GFBikeesp.png 


Square English - https://nctcog.org/getmedia/21fcd194-1138-4262-95e8-8aa8fb494ce2/phase2GFBikeSq.png 

Square Spanish - https://nctcog.org/getmedia/4272464b-cd9a-4e4a-bd68-926c151dd4ed/phase2GFBikeesp.png 


Twitter English - https://nctcog.org/getmedia/9b8e757a-89e2-45c4-ac54-f3401d15d05f/Phase2GFBikeTW.png 

Twitter Spanish - https://nctcog.org/getmedia/3862cd2d-e86c-4b60-aee3-50e7f1b8646a/Phase2GFBikeTWESP.png 

 

Ad/Graphics – “Laptop”

Creative English – https://nctcog.org/getmedia/55eb8a44-a539-4901-bca9-7a23664472c1/phase2GFLaptop.png 

Creative Spanish – https://nctcog.org/getmedia/cb1fbb02-4877-44e5-a7f0-85a95888c75a/phase2GFLaptopesp.png 

 

Square English -https://nctcog.org/getmedia/474c100e-da0e-4b03-a96c-43c15eb8d5c9/Phase2GFLaptopSq.png

Square Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Square PNGs\GF-Commuter-Sq-SP.png


Twitter English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Twitter PNGs\GF-Laptop-TW.png

Twitter Spanish – I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Twitter PNGs\GF-Laptop-TW-SP.png

 

Ad/Graphics – “Mask with Laptop”

Creative English – /getmedia/96bc0dae-de66-49d4-816c-61f98215a2d1/phase2GFMask.png

Creative Spanish – /getmedia/7bdf400e-c333-482b-976f-125c20a1a99b/phase2GFMaskeSP.png

 

Square English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Square PNGs\GF-Mask-Sq.png

Square Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Square PNGs\GF-Mask-Sq-SP.png

 

Twitter English - /getmedia/d162ba31-32c8-471f-99dd-c1f72f02618d/phase2GFMaskTW.png

Twitter Spanish - 
/getmedia/d233204f-c8af-448d-a998-bca98f9cb3b5/phase2GFMaskTWESP.png 

 

Ad/Graphics – “Magazine”

Creative English – /getmedia/ae98be3e-eba3-464f-965a-550e8cb6c004/phase2GFMag.png

Creative Spanish – 
/getmedia/ae98be3e-eba3-464f-965a-550e8cb6c004/phase2GFMagesp.png 

 

Square English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Square PNGs\GF-Mag-Sq.png

Square Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Square PNGs\GF-Mag-Sq-SP.png

 

Twitter English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Twitter PNGs\GF-Mag-TW.png

Twitter Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Twitter PNGs\GF-Mag-TW-SP.png

 

Ad/Graphics – “Mild”

Creative English for Transits – /getmedia/7f0d317f-0690-4f69-8083-2aecc8b21a15/phase2MildB.png

Creative Spanish for Transits – /getmedia/4e727640-3c53-4ba3-8da1-6b65adac2a74/phase2MildBESP.png


Creative English for Local Partners - /getmedia/0683bc0c-7f70-49b4-ac51-662504723590/phase2MildA.png  

Creative Spanish for Local Partners – /getmedia/0683bc0c-7f70-49b4-ac51-662504723590/phase2MildAEsp.png

 

Square English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Square PNGs\Mild-Sq.png

Square Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Square PNGs\Mild-Side-Sq-SP.png

 

Twitter English - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\English\Twitter PNGs\Mild-TW.png

Twitter Spanish - I:\Communications\Marketing Services\Transit COVID Recovery Campaign\Toolkit\Local Partner Toolkit Campaign Communication Pieces\Creative\Summer 22 Creative\Final Files\Spanish\Twitter PNGs\Mild-TW-SP.png




Ad/Graphic - "Masks Up!" (respectful transit)

Mask Up! Campaign Ad with several transit riders being shown wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc2.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp2.png
Instagram English: Link
Instagram Spanish: Link

 

Ad/Graphic - "Better together," (responsible transit providers)

Better Together! Campaign Ad with stwo Transit employees bumping elbows and wearing masks to avoid disease

 

Ad/Graphic - "We are in this Together" (healthy/safe transit)

We are in this together! Campaign Ad showing transit rider responsibly masking up

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc4.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp4.png
Instagram English: Link
Instagram Spanish: Link

 

Water bill Mailing Insert Ad/Graphic - "We are in this Together" (healthy/safe transit)

We are in this together campaign ad for safe transit showing three kids thumbs up wearing masks

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc2WB.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp2WB.png

 

Animated Gif -

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcMove.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEspMove.png

Image for Transit Partner "Putting your Health First"

Mask Up! Campaign Ad with several transit riders being shown wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc5.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp5.png
Instagram English: Link
Instagram Spanish: Link

Image for Local Partner "Putting your Health First"

Mask Up! Campaign Ad with several transit riders being shown wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc6.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp6.png
Instagram English: Link
Instagram Spanish: Link